ENJOY CYCLING, ENJOY ROCKBROS

Brand Story

Corporate Culture

Our Vision and Mission

Promoting a global cycling culture for a joyful, fulfilling, and healthy lifestyle!
To become a benchmark enterprise in outdoor sports that is recognized and loved by consumers worldwide.

Origin Story

From the Sky Road to Global Cycling

In 2007, one epic ride changed everything for me. In 30 days, I crossed 14 snow-capped peaks, each over 4,000 meters high, and completed 2,200 kilometers along the extreme route in China, from Sichuan to Tibet.

Beyond the breathtaking scenery, I saw a harsher truth: cycling enthusiasts lacked access to affordable and reliable gear. Too many riders were held back from even starting their journey of self-discovery.

——

"Why can't quality gear be accessible to everyone?"

At that moment, I realized: true cycling freedom should never be shackled by equipment.That was the origin of ROCKBROS.

Our Aspiration

Making Every Ride a Touchable Freedom

True cycling freedom should never be shackled by equipment. Together with designers who share our passion for cycling, we continue to develop innovative products that bring outdoor adventures to millions of riders. And it all started with those mountains I once faced.

A One-Stop Cycling & Outdoor Ecosystem

Guided by our purpose, ROCKBROS is dedicated to building a complete cycling product and service ecosystem, enabling people to embark on sustainable cycling adventures across all scenarios and with any companion.

Making every ride a touchable freedom ✦ Ride with ROCKBROS ✦

Ride With Us

Graduation Ride to Tibet

Since 2014, ROCKBROS has launched the "Graduation Ride to Tibet," a public-benefit cycling initiative for college students. Each year, we select eight members for our "Dream Team" to undertake a 20-day extreme challenge: riding 2,200 kilometers over treacherous mountain passes to reach Lhasa, seeking their own life answers along the way.

To date, we have sponsored over 100 students to achieve their dream journeys. The Graduation Ride has become a lasting part of the ROCKBROS gene.

Our Impact

15 Years of Redefining Cycling Gear

For 15 years, ROCKBROS has redefined cycling gear—pushing the boundaries of comfort, performance, and style.

"A sustainable cycling ecosystem requires sustainable products."

Our in-house designers—cyclists and outdoor enthusiasts themselves—intimately understand the needs and pain points of riders. Every product we create is carefully designed, ensuring continuous innovation and refinement.

Brand Concept

Evolution

Market insight drives continuous research and innovation—we are ready for all stakes. From user feedback to cutting-edge technology, every evolution makes cycling simpler and safer.

Brand Concept

Excellence

Crafting every product with care so it can accompany riders on their long journey forward. Our commitment to quality is our promise to every cyclist.

Brand Concept

Experience Beyond Imagination

We firmly believe that life is more fulfilling with the presence of cycling. Every departure is a self-exploration; every journey holds new possibilities.

Brand Concept

Evolution

Market insight drives continuous research and innovation—we are ready for all stakes. From user feedback to cutting-edge technology, every evolution makes cycling simpler and safer.

Excellence

Crafting every product with care so it can accompany riders on their long journey forward. Our commitment to quality is our promise to every cyclist.

Experience Beyond Imagination

We firmly believe that life is more fulfilling with the presence of cycling. Every departure is a self-exploration; every journey holds new possibilities.